How to Build a Targeted Marketing List

Your sales marketing list is the most important part of your marketing campaign. 

It's vital to target the right people so that your marketing efforts aren't wasted.

Here are some tips on how to build a targeted sales marketing list:

1. 
   Identify your target market. Who are you trying to reach? Once you know your target market, you can
   start to narrow down your list.
2. Consider using demographics. Demographics such as age, gender, location, and income can be used to target your list.
3. Consider using psychographics. Psychographics are factors such as interests, hobbies, and lifestyle. Psychographics can be used to target your list more effectively than demographics alone.
4. Use a variety of sources. There are many different sources of marketing lists, such as online directories, trade publications, and customer surveys. Use a variety of sources to get the most comprehensive list possible.
5. Clean your email list regularly. Make sure to remove any outdated or inaccurate information from your list. Use an email cleaning service as well as remove bounces from your list

Here are some additional tips:

• Test your lists. Once you have a sales list, it's important to test it to see how well it performs. You can do this by sending out a small test marketing to a sample of your list.
• Use a managed list. Managed lists are more expensive than other types of lists, but they can be more effective. Managed lists are created and maintained by companies that specialize in marketing lists.
• Don't be afraid to experiment. There is no one-size-fits-all approach to building a targeted marketing list. Experiment with different methods and see what works best for your business.

Building a targeted marketing list takes time and effort, but it's worth it in the long run. By targeting the right people, you can increase the response rate to your marketing campaigns and boost your bottom line.

Example:  

If you sell home woodworking tools, you might want to target your marketing list to people who are interested in woodworking. You can do this by using demographics such as age, gender, and location. You can also use psychographics such as interests and hobbies.

For example, you could target your marketing list to men over the age of 40 who live in suburban areas. You could also target your marketing list to people who subscribe to woodworking magazines or who visit woodworking websites.

Once you have a targeted marketing list, you can start sending out texts, emails or mailings with information about your products and services. You can also offer discounts and promotions to your subscribers.

See how to use our sales tool to create a Sales-List now!